Good Butter

We’re Good Butter™, a creative agency built on exceptional taste. The best work doesn’t announce itself. Most people just notice it’s better.

Meet your tastemakers.

Ryan LockwoodFounder, Chief Creative OfficerBrooklyn, New York
Sean PerezVP, Creative Director, DesignLos Angeles, California
Aaron PfannebeckerVP, Creative Director, CopyQueens, New York
Josh FlynnVP, Managing DirectorWest Orange, New Jersey
Scotty SoltysVP, Growth & New BusinessGrand Rapids, Michigan
David RovisDirector, Creative OperationsNew York, New York
Caitlin KehoeDirector, Brand PartnershipsBrooklyn, New York
Peri LevinSr. Art DirectorAustin, Texas
Margaret SchieferSr. Motion DesignerGrand Rapids, Michigan
Tyler NaugleSr. Motion DesignerKingston, New York

Who we are

Good Butter™ is built on three ingredients.

Taste

Knowing what matters and having the confidence to know the difference.

Judgment

Sweating the details because they’re rarely just details.

Care

Knowing what makes something worth remembering.

A horned cosplayer and a grinning guest under a Krazy Glue neon sign
Krazy GlueInvisible strength for a household name.
LIV Golf launch campaign
LIV GolfLaunching a new golf league.
Wheels Up out of home campaign
Wheels UpFly UP, from the Super Bowl to the IPO.
Back Market Tech Reborn billboards
Back MarketTech Reborn, on billboards around the world.
Marcus by Goldman Sachs app launch
Goldman SachsLaunching the Marcus app.

Our team has mixed it up with brands from sports to sports cars and everything in between.
It turns out, Good Butter™ goes with everything.

What we do

An agency built for churnmaxxing.

Strategy, Identity, Campaigns, Content, Experiences.

Relevant

With a roster of incredibly curious and tapped-in talent, we are always informed by culture in a way that leads to bigger ideas, better creative, and incredible outcomes.

Fast

Ferris was right: the world moves fast. So do we. We built our shop around it. We believe in an always-on creative strategy because these days, if you don’t, you’ll definitely miss it.

Collaborative

We believe there should be less distance between the clients and creatives. By bringing more of the right voices into the process, ideas become richer and better rooted in your business.

Bring us the brief.

Or the half-brief. We’ll bring the right people, good taste and, obviously, the butter.

Say hello@goodbutter.nyc